Re-Branding and Website – Canal and Tipi Experience

The Kennet and Avon Canal, a family business, great customer service and a modern take on a classic form of transport. All this comes together to provide a very personal approach to the peace and serenity of a waterway’s adventure. In addition, the company offer Tipi experiences. The beautiful structures that were home to the Native Americans of the great plains, transported to Berkshire fields and gardens and other worthy locations. For you to sleep, play, even get married in. Canal and Tipi asked us to look at creating a social media strategy for their brand to work with their website which they were publishing themselves. After looking at all their materials in detail and an initial look at their marketplace we made the suggestion that before they developed a Social Networking plan they need the brand polishing and the website reworked and SEO’d. They already had a logo which was to our mind halfway there and the extreme landscape format was not practical for use with social media and other web presentations. It had an abstract style much loved by the company that was very modern but didn’t tilt it’s cap in any way at the history and culture of the industry and lifestyle inherent in the experience. (to be continued)